National Sales Manager

Full Time, DOE


Take advantage of this rare opportunity to be one of the leaders of the 2015 Pacific NW Winery of the Year and 2014 International Winery of the Year; located in the beautiful Columbia River Gorge and up and coming development in Kendall Yards Spokane.
Maryhill Winery is seeking a National Sales Manager to be based out of the Seattle area. This position has the primary responsibility for the development, growth, and management of the Winery’s wholesale marketplace.
The National Sales Manager reporting to the CEO, oversees and directs the development and implementation of a comprehensive national sales strategy for the Company’s wine brands.
In conjunction with the District Sales Manager, the National Sales Manager is responsible for formulating and implementing plans for achieving sales objectives and revenue targets, developing sales policies and sales plans, achieving sales results according to product lines and territories, formulating pricing strategies and developing new sales territories for product distribution to assure increases in market share, sales and profitability.
This position will also be responsible for: establishing goals, quotas, sales territories, distribution outlets, and chain relationships, while balancing inventory and sales margins. The position also analyzes/controls expenditures; reviews market analyses to determine distributor needs, volume potential, price schedules and point of sale (POS) needs; coaches, develops and mentors direct reports; and holds the District Sales Manager accountable for the sales and revenue performance of their markets. The National Sales Manager will also have direct sales responsibility for specified markets as defined by the CEO.


  • Bachelor's degree with an emphasis in Business Administration, Sales and Marketing, or related field required. Experience in wine and private label wine wholesale, plus experience managing direct reports and distributors, with experience in managing District Sales Manager as a national sales leader.
  • Experienced in sales of products with three-tier distribution systems; producer, wholesaler, and retailer, in a decentralized sales organizational environment.
  • Established record in developing and building aggressive and competent sales organizations, meeting and exceeding sales goals within established budgets, and contributing to successful sales plans and strategies.
  • Excellent communication, planning, and organizational skills.
  • High level of financial and business acumen; developing P&L statements, budgeting, forecasting, pricing/programming and deal structures.
  • Ability to understand and apply market intelligence to sales strategy; read and evaluate sales and marketing reports, analyses and trends.
  • Ability to stay current with Company brands, programs, initiatives, policies and procedures, as well as products offered by the Company’s competitors.
  • Executive presence to influence senior decision-makers.
  • Intermediate to advanced skill set with MS Office Suite (Word, Excel, Outlook and PowerPoint).
  • Valid driver’s license.
  • Requires ability to travel and flexibility in schedule to work evenings and weekends as needed. This position may require working out of a home office as well as working in the corporate office.


  • Creates, communicates and implements the sales organization’s vision, goals and overall direction.
  • Formulates and implements the strategic sales plan that guides the direction of business results.
  • Achieves the organization’s overall strategic goals and profitability requirements, as determined by the strategic plan, while monitoring P&L monthly performance against goal.
  • Oversees the complete operation of the sales organization in accordance with the direction established in the strategic plan.
  • Maintains awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards.
  • Advises the CEO on compensation and incentive plans for District Sales Manager.
  • Prepares, monitors and is accountable for department overhead budgets and achieving expenditure targets.
  • Holds self and others responsible for demonstrating the Company culture through personal behavior and actions.
  • Coordinates market allocations and market labeling runs with the CEO
  • Hosts distributors and/or affiliates at the Winery’s summer concerts.
  • Performs other responsibilities as assigned by the CEO
Essential Duties:
  • Demonstrates principled leadership and sound business ethics; shows consistency among principles, values and behavior; builds trust with others through own authenticity and follow-through on commitments; drives results and success; conveys a sense of urgency.
  • Provides coaching, and works with District Sales Manager, to build an effective team that enables them to respond quickly to emerging customer opportunities and provide for seamless execution of the Company’s business processes to exceed customer expectations.
  • Establishes formal coaching programs; works with the District Sales Manager on all aspects of performance management and the sales process; makes coaching calls to provide feedback and to assist with staff development, employee relations and large business opportunities.
  • Travels to provide coaching in the field and to meet with distributors.
  • Cultivates and maintains effective business relationships with executive decision makers in large distributors, accounts and corporate retail.
  • Leverages distributor, sales and market knowledge to ensure that the District Sales Manager is focused and achieves their stated goals. Defines levels of accountability and effectiveness for current and future performance of the District Sales Manager; assigns responsibilities; delegates and empowers others; removes obstacles; allows for and provides needed resources; coordinates work efforts when necessary; monitors progress.
  • Contributes to the organization’s profitability; establishes realistic budgets; sets and achieves sales goals while remaining within established budgets; makes decisions that enhance the organization’s financial position; uses financial and quantitative information effectively to manage P&L statements, budgeting, forecasting, pricing and deal structures.
  • Develops short- and long-range plans that are appropriately comprehensive, realistic and effective in meeting goals; integrates planning efforts across work units.
  • Identifies critical, high payoff strategies and prioritizes team efforts accordingly; uses information about the market and competitors in making decisions; recognizes strategic opportunities for success; adjusts actions and decisions for focus on critical strategic issues (e.g. customers, quality and competition).
  • Continually evolves a profitable business model for prevailing market conditions and dynamics.
  • Develops effective give-and-take relationships with others; understands their agenda and perspective and recognizes/effectively balances the interest and needs of the sales division with the broader organization.
  • Collaborates with finance, HR, marketing and the management team to define overall sales strategy.
  • Works closely with Brand Marketing to develop brand strategies for evolving market opportunities.
  • Submits required reports and expenses in a timely manner, meets all prescribed deadlines.
  • Performs all other duties as needed or required to maintain and grow profitable business within the assigned account base.

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